We gave High Noon a new campaign and tagline that turned it from being an unknown hard seltzer into one of the hottest brands, along with Barbie, Taylor Swift, and ChatGPT. Since we launched the Sun’s Up platform, High Noon has become the #1 spirits brand by volume, surpassing Tito’s Vodka.
Vodka Film
Tequila Film
OOH
Merch & Social
We’ve also grown High Noon’s social following by several 10s of thousands. Below are some of my favorite posts.
VODKA
Recognition: The One Show - Shortlist
Press: Creativity - Pick of the Day, Campaign, Campaign Ad of the Week, LBB online, MediaPost, Hard Seltzer News, Adweek, The Drum
60 and 15s Director: Rachel McDonald - Biscuit
Golf 30 Director: Dugan O’Neal - Epoch
Made with: Rob Baird, Jimmie Blount, Justin Ralph, and Elliot Eliash
TEQUILA
Recognition: Communication Arts - Shortlist
Press: LBB Online, MediaPost, Roastbrief, Ads of the World
Director: Onda - ProdCo
Made with: Rob Baird, Jimmie Blount, Justin Ralph, and Elliot Eliash
SOCIAL
Made with: Justin Ralph, Elliot Eliash, Syd Solis, and Will McLeod