We gave High Noon a new campaign and tagline that turned it from being an unknown hard seltzer into one of the hottest brands, along with Barbie, Taylor Swift, and ChatGPT. Since we launched the Sun’s Up platform, High Noon has become the #1 spirits brand by volume, surpassing Tito’s Vodka.

Vodka Film

Recognition: The One Show - Shortlist
Press: Creativity - Pick of the Day, Campaign, Campaign Ad of the Week, LBB online, MediaPost, Hard Seltzer News

Launch Campaign Credits
Director: Rachel McDonald - Biscuit
Agency: Preacher
CCO: Rob Baird
CD: Jimmie Blount
Senior Art Director: Elliot Eliash
Senior Writer: Chris Vandersall

Press: The Drum

Golf TV Credits
Director: Dugan O’Neal - Epoch
Agency: Preacher
CCO: Rob Baird
CDs: Jimmie Blount and Justin Ralph
ACDs Elliot Eliash and Chris Vandersall